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It starts with a sketch

The process for creating illustrated infographics is the same as for any other piece of design – it’s easiest to start off with a pencil, decoding the information and getting ideas down on paper. It’s important that the concept and layout are working at the sketch stage, before concentrating on the aesthetic and visual treatment. Here’s an example of an infographic that was part of the Royal Society’s Climate change implications report:

Sketch for infographic included in the Royal Society’s Climate change implications report

The sketch might go through a few iterations before the layout is decided upon. In the infographic above, the layout changed from a simple scene-based illustration in the initial sketch and was divided into segments, while still joining together as a complete scene, in order to emphasise the six sections highlighted in the report. At this point it’s often faster to bring the sketch onto the computer where we can quickly adjust, replace and remove elements.

Sketch for infographic included in the Royal Society’s Climate change implications report

Once the concept and layout are finalised we begin to render the illustration. Often we’ll start with a smaller section of the illustration to be sure that the client is comfortable with the proposed style and colours. Most of our illustrations are vector-based, which means they are scalable and can easily be altered if we need to make any changes.

Illustrated infographics are one way to present complex information and concepts in an engaging and digestible format.