Start-up company Minded approached us to create a series of eight animations for their digital learning experiences that aim to give young people the critical skills required to be successful in both work and life.
The animations focussed on Minded’s distinct and modern palette and their use of six shapes that play a prominent role throughout their branding and learning tools. The use of character animation allowed us to literally bring these shapes to life and create personalities to help communicate Minded’s key messages.
It was important that the animations appealed to a younger audience while not coming across as too childlike. A balance between entertainment and clear communication was integral to these animations being successful components of Minded’s teaching tools.
At the end of the project we were able to provide Minded with all the individual pieces of artwork used for the animations. This allows them to freely choose from a large library of graphics when creating their ongoing print and digital collateral.