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A friendly and colourful brand identity to help parents and kids build positive relationships.

Brand identity and collateral


We created a brand identity and collateral for a programme that supports Kiwi parents to build positive relationships with their children. The colourful and friendly persona appeals to a broad audience types. The youthful identity is complemented by a series of illustrations and collages that capture common scenes that arise in the daily lives of parents.

The combination of bright colours and an informal character captures an energetic and approachable brand that serves to engage both parents and children.






The brand was implemented across a variety of collateral including promotional material and a library of publications for parents. Facebook posts and frame templates were created to link the brand and publication with the active SKIP parenting community on Facebook.