We wanted to help out our clients with the last minute stress of finding Christmas wrapping paper by creating some for them.
We created an online ‘wrapping paper generator’ where a design was picked based on the answers to four simple questions. Barbie or turkey roast? Festive or grinch? Toy or tonic? Chatting or napping?
At the end, they were presented with their wrapping paper result, and could either have it delivered, or go back and change their answers to get a different outcome. There were 16 different wrapping papers available.
Back in Santa’s workshop, the wrapping paper designs were printed on special stock, paired with matching gift tags and delivered well in advance of Christmas Day.