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A memorable and fun identity for a dog‑focused charity.

DOG brand identity

Dogs of the Globe Foundation

Dogs of the Globe unites millions of dog people worldwide to fund thousands of projects with the best dog rescue organisations globally.

The Foundation needed a memorable logo which would give it a credible identity right from its inception.
We developed a logo that plays with the acronym DOG, combining the name of the Foundation with the dogs that they are supporting.

Dogs of the Globe full logo

The brand is supported by a bright colour palette which gives the brand a positive mood, focused on the outcomes for dogs, rather than the negative situations they might find themselves in.

The mark was applied to tshirts and tote bags as part of an initial launch for the Foundation.

Dogs of the Globe branded tshirt and tote bage

For more information about Dogs of the Globe Foundation visit dogsoftheglobe.org