Wellington experiences its fair share of earthquakes, wild weather, and other extreme events, and the best way we can cope in these situations is to be adequately prepared beforehand. We were asked to create an earthquake preparedness campaign to help communities in the Wellington region prepare in case of an earthquake or other emergency.
The campaign urged communities to reduce risks to their homes and businesses, and to know how to respond appropriately and safely. The campaign enables communities to become more resilient by providing them with information that enables them to do more for themselves.
The illustration style is fun and full of personality, with local landmarks hidden throughout the scenes.
The campaign was rolled out across the region on trains, in the local newspaper, and online.