ACE Aotearoa wanted to rebrand Adult Learners’ Week with the new name Festival of Adult Learning, along with a refresh of existing collateral.
The Festival of Adult Learning/Ahurei Ākonga recognises that adult learning can take place at many different places and levels of the community, and all adult learning achievements are worth celebrating. You can read more about the Festival of Adult Learning on ACE Aotearoa’s website.
We rebranded the Adults Learners’ Week as the newly named Festival of Adult Learning by developing a new logo as well as a set of rebranded posters and certificates.
The logo represents a celebration of learning, combining the pages of an open book with fireworks. The result is a logo full of movement and energy. The three-colour palette is vibrant and adds to the celebratory mood of the logo.
The new branding speaks to a broad audience from youth to the elderly. The brand is energetic, celebratory, and fresh, with the key message being that continued learning directly correlates to a better quality of life for all ages.