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A symbolic logo for a nationwide family health initiative.

Healthy Families brand identity

Ministry of Health

Healthy Families New Zealand is a new initiative that aims to improve people’s health where they live, learn, work and play in order to prevent chronic diseases. We created a simple, identifiable logo for Healthy Families New Zealand that can be used for national communications from the Ministry of Health and communities nationwide.

The logo is contemporary and culturally representative, and was adapted for each of the 10 Healthy Families communities around New Zealand.