Brand identity

Frances Lamb

A bright, bold new identity for a new coaching and mentoring company.

Frances Lamb business cards 
Frances Lamb brand identity

The ‘butterfly effect’ is conceptually continued across Frances Lamb’s communication, represented in a series of word puzzles. Starting with one word, and by changing just one letter each time, a very different word is created at the end. This transformation represents the client’s journey working with Frances Lamb.

Frances Lamb word puzzles 
Frances Lamb word puzzles 
Frances Lamb brand pattern

The brand identity provides the company with a consistent, professional visual theme that is used across all of their communication.

Frances Lamb workbook covers

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