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A refreshed, modern brand, which presents authority, credibility and dependability.

Refreshed brand identity and website

Dental Council

We refreshed the Dental Council’s brand to present them as a more modern and professional organisation, while still being authoritative and credible.

We updated the logotype and colour palette to feel more modern and fresh. Brand guidelines, stationery kit and templates were developed for reports, minutes and Powerpoint presentations. We also developed a new website.

Dental Council stationery

For the website design we used a process of reduction and simplification, creating a more efficient user experience. The structure of the site was transformed so that content was sorted into three distinct pathways based on user type. We applied an information design approach to the site’s visual aesthetic, using icons as visual cues to help a user access and navigate the content.

Dental Council website

The new design portrays the Dental Council as a more modern and professional organisation, with the information design aesthetic aligning with their brand. The new design makes it much easier for users to find and interact with the content relevant to them. Interactive tools help users to search for information and perform self-assessment activities online.

Dental Council website

Our client said this about the website: “Thanks for all your hard work on our site. It really is appreciated and it is looking great!”



As part of the brand refresh we created an interactive infographic that illustrates the Council’s Standards Framework. The interactive infographic was posted on the DCNZ website, and engages the viewer to explore and discover the different components of the Framework.