Instagram Stories animation series

Contact Energy

A series of short stories spreading an important message.

With a global focus on more renewable practices, New Zealand’s access to geothermal energy has never been more important. With over 60 years of geothermal expertise around the Taupō area, Contact Energy are expanding their operations in the region to cater for the ever-increasing need for energy supply in the North Island.

With a new geothermal station to be built at the base of Tauhara Maunga, Contact wanted to Taupō residents to have access to all the information they needed at all stages of the process. As part of this information given, we were asked by Contact to create a series of animations of no longer than 15 seconds to be used across social media – specifically as Instagram Stories.

The animations were to act as high level messages focusing on the site selection, Contact’s long history in the Taupō region, and their open-door policy when it came to any questions or concerns from residents.

As Contact didn’t have an official illustration style as part of their brand guidelines, it was our job to develop one using their palette and overall tone. We used a clean and friendly aesthetic that was not only unique to Contact, but supported the simple messaging and tone they wanted to get across to their audience.

This series of animations gave Contact the ability to use a simple social media platform to communicate important information to the Taupō community.

Contact Energy feedback:

‘This is the second time across two different companies I have chosen to use Gusto to help us bring a complicated topic to life. The team at Gusto listen, take on the brand and are able to simplify highly technical information into a digestible format. I would definitely choose Gusto again.’

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