Who we are
Our vision is to make information easy and accessible for everyone to understand.
You have information that matters: research, data, a strategy, a pitch, policy, a campaign. You need to raise awareness, educate, consult or communicate change. You’ve invested months, maybe years, developing it. Now it has to reach people, and they need to know what to do next.
That’s a harder communication problem than most people realise. Information design is a specialist skill. It’s not about making something look good (although we do that too). It’s about making complex ideas clear.
At Gusto Design, we help government agencies, public sector teams and purpose-driven organisations turn their information into visual communication. We analyse your content, interrogate the data and clarify your key messages. Then we design for how people receive information, make sense of it, move through it and trust it. We bring it to life through campaigns, brands, digital products, infographics, illustration, animation, video and more.
Simply put, we transform information to create clarity, understanding and impact.
Our designers and studio manager are experts in their fields: talented, creative, accurate and great communicators. We’re experienced working in high-scrutiny environments, from public-facing work to boards and Ministers, where accuracy is non-negotiable. Our quality assurance process makes sure it’s delivered to the highest standard.
We’re a trusted All-of-Government Creative and Media Services Organisation (CMSO) supplier. Our studio is located in central Wellington, Aotearoa New Zealand. Gusto was founded in 1999 and is led by Heather Brown and Annette Ellis.
