Gusto workshops

Delve a little deeper and get your communication right from the get-go

Creating good looking design is one thing, but ensuring it delivers the right message, to the right people, at the right time, AND looks great…. Well, that is another thing entirely. Here at Gusto we believe the foundations for excellent design and communication is knowing what you want to say, why you want to say it and who you want to say it to. Then we help to make the how happen.

Join us in a workshop to uncover your organisations’ visual voice, find a solution to your problem, and create a robust plan for your projects next steps.

Branding workshop

It’s tempting to rush ahead and create a logo or visual identity for your business. But without a plan, how do you know where you are going?

Without first establishing your values, audience, brand personality and vision, it’s difficult to know what decisions to make about your logo or brand. In our branding workshop we will work with you to uncover the reason why you exist, what you stand for and what you aim to achieve. We can help you identify your ideal customers and build a strategy around how you can communicate to them. Through a mixture of questions and collaborative exercises we will answer all these questions and provide you with the foundations for a successful brand!

Storytelling workshop

You’ve got important information to share, but does your audience understand it? Is there a story behind your information or data waiting to be told? How can you communicate it in a way that is engaging and memorable?

In our storytelling workshop you’ll work with our creative team to help visualise your information. We can brainstorm together, sketch ideas, bringing your content to life in the room. Whether it’s illustrating a case study, visually mapping a user journey, or transforming spreadsheets of data, we’ll give you a way forward to craft a narrative and deliver your core messages clearly.

Discovery workshop

Don’t know where to start? We have a workshop for that too. We can customise a workshop around you and your needs. Our team of information design experts can help uncover and refine your key messages and then build a plan for the best way to share them with your specific audience. So you come away confident in the overall outcome and feeling prepared for each phase of your project.

As designers, we look at your content with fresh (creative) eyes, analysing data to uncover meaning and insights. We can recommend the best format for you to share your story. Rather than coming to us with fully formed content, let us guide you from the beginning.

Infographics workshop

Interested in elevating your content, collateral or presentations with infographics? Learn more about why infographics are so important. How to use them correctly to add value to your work. Working through their purpose, and how they can help engage your audience to assist with accessibility and understanding. We can start with the basics, or talk about a particular piece of work you’d like instruction on.

To find out more, or to book a workshop with us:

Call our team on (04) 4999 150 or email studio@gustodesign.co.nz