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Strategy Deck

AgResearch

A tailored strategy designed to drive meaningful impact and create lasting value for Aotearoa’s agricultural sector and its people.

Expertise

  • Infographic design
  • Illustration
  • Information design
'Gusto have enhanced our ability to clearly communicate our new strategic direction with key stakeholders. Their work has been described as ‘exceptional’ by Senior Leadership, and I couldn’t agree more.'
Alice Baillie  AgResearch 
A strategy summary page for AgResearch features purpose, mission, values, flagship programmes, and priorities for New Zealands pastoral sector, with icons representing farming, research, and sustainability.

We refined AgResearch’s content, ensuring clarity and impact. Building on their existing brand and website design, we explored structure, graphics, and illustration to bring their strategy to life. The final deck balanced strong visuals with clear messaging—featuring NZ-inspired illustrations of tui, tī kōuka, and mānuka trees, alongside infographics and icons.

The end result is a strategy deck they’re proud to use and can make their own — plus a suite of icons and illustrations that can be repurposed across other collateral, reinforcing a consistent and professional brand story.

Illustrated icons show a sheep, a cow, trees, crops, dairy products, greenhouse, plants, cows grazing, soil layers, lab equipment, and clover plants with roots in soil, all on a green background.

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.