Midwifery Scope of Practice infographic suite

Midwifery Council of New Zealand

Clear and inclusive visual explanation of the updated Midwifery Scope of Practice for diverse midwives across the country

The Midwifery Council of New Zealand is responsible for protecting the health and safety of people receiving midwifery care across Aotearoa. Central to this role is the Midwifery Scope of Practice – a legal framework that defines the boundaries within which kahu pōkai | midwives practice.

The Scope of Practice has been recently updated, and to better engage midwives and inform the public the Council wanted to represent the Scope in a way that brought the intent of the clauses together as an integrated description of contemporary midwifery practice in Aotearoa New Zealand. Midwives practice across a wide range of settings and communities, and not all practitioners see themselves reflected in regulatory language. The Council approached us to create a more accessible, relatable, visual solution for midwives, and to then communicate an Expanded Scope of Practice to sit alongside.

Expertise

Illustration
Information design
Infographic design

Bringing the Scope of Practice to life through illustration

We developed an illustrated infographic that reframes the Midwifery Scope of Practice as something lived and relational. The infographic brings together key statements from the Scope of Practice with scenes of midwives working in their communities – alongside whānau, carers, colleagues, and across different models of care – conveying the breadth and diversity of midwifery practice in Aotearoa.

The second page of the Scope of Practice infographic includes the regulatory language for each area of work in more detail. The illustrations are used again to create a connection to the front page.

The Midwifery Scope of Practice enables midwives to expand their practice with further education and gaining experience. We created two infographics, to provide examples of expanded practice activities and how they relate to midwives’ core work, and a flow diagram for better understanding whether certain midwifery activities can be provided as expanded practice within the Scope of Practice.

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.