Animated complaints process infographic

School Carbon Emission Reduction Infographics

Emergency Toilet Campaign

A visual identity transforming Social Sector Commissioning


Our design approach recognises that to successfully deliver the Action Plan, MSD need to communicate regularly with three key audiences:

  1. The Social Sector: This includes non-government organisations, community organisations, iwi affiliated/trust organisations, and philanthropic organisations that receive government funding to deliver social supports. It was crucial for the logo to showcase the strength that comes with community.
  2. Government Agencies: We aimed to engage government agencies involved in delivering change specifically.
  3. Decision Makers: Our communication efforts also targeted decision makers who play a key role in the commissioning process.

Our goal was to create an accessible and engaging document and summary for MSD that outlines the future direction of social sector commissioning. By doing so, we aimed to help the social sector understand the proposals and their implications on their work. An accessible and inviting design demonstrates the government’s commitment to take action, while infographics enhance the content and visualise key messages. These infographics simplify the complexity of the systems, making them clear and easy to understand.

The purpose of the document and summary was to set a clear high-level direction for the future of social sector commissioning. It emphasises the importance of government agencies, social service providers, communities, and other key stakeholders working together in a deliberate and transparent manner to improve the wellbeing of New Zealanders.

Collaboration for clarity:

To ensure the overall result was clear and accessible to the broad audience, we joined forces with our regular partners, plain language consultants Write, and also collaborated with professional translation services. This ensured information included across these resources could be easily shared and understood in both Te Reo Māori and English. We wanted to help the social sector understand the proposals, and any implications on the way they work, emphasising the value for everyone in the system and clearly explaining how MSD plans to achieve their goals.

Access and Choice website and campaign design

Digital annual report

Illustrations of Utilities Disputes team members


Branding the city – Visual language and information design



HCC wanted to show they were responding to the vision and aspirations of their community. Giving them a sense of the progress being made. The Annual Plan, like all the resources developed, has been created with the community in mind. Its aim is to be transparent about the council’s work, how it impacts their residents, outlining what’s next, and prompting engagement. Our visual language had to feature recognisable connections to the city and the people that live within it. The illustrations and photos included are representative of the diverse range of people living in Hutt City. Landmarks such as local shops, the Council building, even the ‘Welcome to Lower Hutt’ sign were all featured in the Plan too.

HCC icon design
Hoardings HCC

The visual billboards we designed help connect the community to the exciting HCC infrastructure projects in the works, and act as an effective way to boldly and clearly alert people to work happening in their area. Detailing in-situ; what the project is, how much money is being spent, the progress residents can expect to see, and when it can expect to be finished.

For the Pūrongo ā-Tau – Annual Report and summary we had to ensure the essential information stood out. So that navigation throughout the 200 page document was clear and easy, so HCC could effectively tell their performance story. The document needed visual design to assist in communicating the wealth of information inside. Using all the tools in our belt; a mix of photography, illustration, infographic spreads, clear design, and incorporating local landmarks and regional attributes, with a consistent visual style, we created a cohesive and engaging suite of resources for HCC that they’re proud to share with their community.

Consultation on the proposed changes to the Annual Plan was live from 31 March to 30 April 2023.
HCC published the proposed changes online, along with supporting information to help their community understand the decisions they were facing. The website was viewed by 1616 people during the consultation period.
HCC also published an online survey for our community to provide feedback on their proposals. They received 124 responses to the survey, and heard from people who sent emails and came to speak to their submission in person. They also had over 1000 people view the HCC online rates calculator to see the impact of the proposed Annual Plan on their rates bill.

Annual Report cover HCC
Plan and report spreads HCC
Gif HCC project post illsutrations
HCC Feedback 

HCC social media


Neptune Explainer Animation

Orbit Health Neptune project post image
Orbit Health Neptune project post image

The illustration style is contemporary and clear, bringing a feeling of warmth to the use of medication and smart technology. Full colour illustrations are used to highlight important scenes, with supporting information illustrated as linework. The colours and gradients used build on the visual language established for the Neptune brand and UX design.

As the animation explains, every Parkinson’s patient is different and so too is their Parkinson’s journey. We follow the lead character, Jamie, on hers. We created a bold bright outline that moves on and off the character bodies to illustrate sensitive scenes of the experience and treatment of symptoms of Parkinson’s. When symptoms are under control, the line moves back to fit their silhouettes and fades away. Each character’s line moves uniquely to help reinforce the importance of personalisation of treatment.


Orbit Health Neptune project post image
Orbit Health Neptune project post image

This animation is an exciting extension of work Gusto has previously completed with Orbit Health. Our design of a clear and engaging pitch deck helped Orbit Health successfully secure funding from EIT Health to further their important work in digital health innovation, such as Neptune.

Behind the scenes: Our character development and storyboarding process.

Orbit Health Neptune project post image

Eating and Activity Guidelines

Eating and Activity Guidelines concept sketch and final illustration

A large, bespoke suite of icons were created to support content headings and make it easy to navigate through the different eating and activity sections.

Eating and Activity Guidelines icons

The document’s recommendations are easy to digest through a consistent use of infographics, iconography, and typographic structure.

MOH - Eating and Activity Guidelines inside spreads 

Eating and Activity Guidelines inside spreads

The Eating and Activity Guidelines is now a visually inviting, contemporary document that clearly communicates evidence-based recommendations for New Zealand adults.

Kia Manawanui animation

The visual style follows the Kia Manawanui document design created by the Ministry’s inhouse team. We expanded on this design with simple line illustrations and icons that represent the five focus areas. The animation is calm and inviting, with smooth transitions and warm music pushing the video forward.

We also made a cut-down 15-second version to share the plan’s launch on social media. Following the launch, Kia Manawanui was discussed on The Spinoff, RNZ and Stuff.

Feedback from MOH:

‘Thank you for the amazing work you did on our Kia Manawanui video – I’ve had so many people remark how great it is. And the fact that you created such a brilliant product so quickly really shows the calibre of your whole team.’