Annual Report
We decided to depict HRC’s infographics as actual physical systems which enabled the reader to instantly recognise how elements connected, flowed and benefited communities. We built an illustrated world from the colours, fonts and style of the HRC brand, injected with a story and visual interest that would engage the reader at both high and detailed levels.
The outcome of the project was the creation of a unique and fresh suite of infographics and publications that established a new style, connected with the audience, and helped expand HRC’s brand personality. As well as making the annual report more engaging, the infographics can be reused in various formats to help HRC continue to tell their story of supporting the health of New Zealanders.
Feedback from Health Research Council of New Zealand (HRCNZ):
‘Working with Gusto has opened my eyes to the value of engaging a graphic artist to bring complex ideas to life. Gusto took our boring schematics and created fresh, modern images that conveyed our messages in a fun and really original way. Combining these with a fresh and modern layout delivered a document that is so much more impactful than we could have managed alone. The Gusto team are incredibly professional and flexible, working to time frames that we thought would be impossible. It was a pleasure to work with them.’
Infographic suite
Being that FMG’s reports are discussed with the client face-to-face, the introduction of these illustrative infographics were designed to help prompt discussion. Pieces of important information have now been given much more attention, further clarifying for the client the relevant risks and data around their farm and household.
As farmers also rely on online communication, the next stage was to supply the infographic suite in a format for FMG’s website. They saw this as a perfect opportunity to bring these to life by turning them into animated gifs.
The way the static infographics were created made for a straight-forward conversion to animation. The addition of movement and storytelling allowed FMG to further reinforce the main message behind each statistic in an even more engaging way.
Starting with a list of claim statistics on a Word document, FMG now own a suite of infographic collateral that can be used across their print, website and social media platforms in a variety of ways. One of these animated infographics shared on the FMG Facebook page already has over 50,000 views!
Future State brochure
NZQA asked us to put together a brochure to illustrate the future of New Zealand’s qualifications framework. This vision combines the interests of learners, communities, employers, schools and tertiary providers.
NZQA wanted us to illustrate this vision as a connected landscape that shows education extends beyond the traditional classroom. Despite referencing the future, the landscape needed to be realistic but not futuristic.
Our approach depicts this landscape as a single scene, with each activity illustrated by a person or group. These illustrated components link together to take you on a journey through this vision.
Illustration was a great approach for this job because we were able to have complete control over what was included in the scenes, what the landscape looks like, and how everything connects together.
The concertina fold format supports the landscape concept by enabling the five sections to be separated onto different pages, without visually breaking up the connected scene.
Total Diet Study summary infographic
The brightly-coloured illustrations complement the messages in the text and help the reader to digest (pun intended!) the information provided.