Infographic suite
Being that FMG’s reports are discussed with the client face-to-face, the introduction of these illustrative infographics were designed to help prompt discussion. Pieces of important information have now been given much more attention, further clarifying for the client the relevant risks and data around their farm and household.
As farmers also rely on online communication, the next stage was to supply the infographic suite in a format for FMG’s website. They saw this as a perfect opportunity to bring these to life by turning them into animated gifs.
The way the static infographics were created made for a straight-forward conversion to animation. The addition of movement and storytelling allowed FMG to further reinforce the main message behind each statistic in an even more engaging way.
Starting with a list of claim statistics on a Word document, FMG now own a suite of infographic collateral that can be used across their print, website and social media platforms in a variety of ways. One of these animated infographics shared on the FMG Facebook page already has over 50,000 views!
Future State brochure
NZQA asked us to put together a brochure to illustrate the future of New Zealand’s qualifications framework. This vision combines the interests of learners, communities, employers, schools and tertiary providers.
NZQA wanted us to illustrate this vision as a connected landscape that shows education extends beyond the traditional classroom. Despite referencing the future, the landscape needed to be realistic but not futuristic.
Our approach depicts this landscape as a single scene, with each activity illustrated by a person or group. These illustrated components link together to take you on a journey through this vision.
Illustration was a great approach for this job because we were able to have complete control over what was included in the scenes, what the landscape looks like, and how everything connects together.
The concertina fold format supports the landscape concept by enabling the five sections to be separated onto different pages, without visually breaking up the connected scene.
Total Diet Study summary infographic
The brightly-coloured illustrations complement the messages in the text and help the reader to digest (pun intended!) the information provided.