How do we effectively communicate the urgency of climate disruption while inspiring public and action understanding? This question guided The Workshop’s three-year collaboration with Auckland Council to develop narratives that encourage community planning as a key solution to climate challenges.
Through extensive research The Workshop identified and tested messages to help communities engage with climate adaptation. Their findings emphasise the importance of connecting climate action to better lives and enabling collective, community-based solutions.
Our design team then transformed their in-depth research into two impactful design outputs:
• A framing report: A detailed and robust record of The Workshop’s findings and actionable recommendations.
• A messaging guide: A concise, visually engaging resource designed for community leaders to quickly access and share key insights.
Using thoughtful design strategies, we ensured these resources were easy to navigate and understand. Tools like clear information hierarchy, signposting, and engaging visuals highlighted key messages while fostering accessibility.
A consistent structure and colourful graphics brought the concepts to life, supported by Megan Salole’s vibrant cover illustration.
Our goal was to empower The Workshop’s audience – community leaders, local government, climate advocates, communicators and decision-makers – with the tools to share narratives that inspire action and build public confidence in climate solutions. By creating content that is as engaging as it is informative, we helped transform complex research into accessible guides for meaningful change.