Brand refresh, visual language and website design
New Zealand Air Ambulance Service is the largest air ambulance service across New Zealand and the Pacific. With over 35 years of providing life-saving care in the air, they’ve built a trusted reputation. But their brand wasn’t reflecting their strong position in the industry. So they approached us to modernise and elevate their brand, ensuring it aligned with their values and would stand out in a competitive market.
A discovery session helped us to understand their team, philosophy, and long history of service. From there, we evolved their existing logo and tagline to set the foundation for the brand refresh. We developed the wider brand visual language to establish a consistent, professional, and modern look across all collateral. To help them implement the new brand seamlessly, we created a suite of user-friendly templates for online and print, as well as comprehensive brand guidelines —everything they needed to bring the brand to life.
As part of the refresh, NZAAS also sought to improve their online presence by consolidating two websites into one. The new website design organises their core businesses—Skyline Aviation, New Zealand Air Ambulance Service, Med Assist, and Jet Charters—in a clear, logical way. The result is a fresh, engaging website that tells their story clearly and encourages visitors to learn more about the incredible work they do.
Access and Choice website and campaign design
Digital annual report
Website design and build
Website visual redesign
We approached this large scale website project with an information design lens. Reviewing and refining the essential details. Something as simple as colour coding makes this monster site easy to navigate by visually differentiating key categories.
We created a visual language that we applied consistently across over 1000 pages. This enables different users, whether they be individuals or businesses, to easily find what they’re looking for.
We created icons to draw attention to key repeatable information or actions across the site, providing the user with a consistent experience wherever they are on the site.
Through design each section of the site has its own unique identity, while still sitting within the overall aesthetic for the site. The modern design makes a large site welcoming for multiple audiences. And it’s easy for them to navigate and find what they are looking for.
MPI Feedback:
“The challenge we set Gusto was complex and they were up to the challenge. They listened to our requirements, were flexible with their delivery, and presented us with clean modern designs. We look forward to working with Gusto in the future.”