Brand refresh, visual language and website design

New Zealand Air Ambulance Service

With an extensive brand refresh, we ensured New Zealand Air Ambulance’s identity reflects their trusted reputation, values, and life-saving work.

New Zealand Air Ambulance Service is the largest air ambulance service across New Zealand and the Pacific. With over 35 years of providing life-saving care in the air, they’ve built a trusted reputation. But their brand wasn’t reflecting their strong position in the industry. So they approached us to modernise and elevate their brand, ensuring it aligned with their values and would stand out in a competitive market.

A discovery session helped us to understand their team, philosophy, and long history of service. From there, we evolved their existing logo and tagline to set the foundation for the brand refresh. We developed the wider brand visual language to establish a consistent, professional, and modern look across all collateral. To help them implement the new brand seamlessly, we created a suite of user-friendly templates for online and print, as well as comprehensive brand guidelines —everything they needed to bring the brand to life.

Expertise

Website development
Information design
Website design

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As part of the refresh, NZAAS also sought to improve their online presence by consolidating two websites into one. The new website design organises their core businesses—Skyline Aviation, New Zealand Air Ambulance Service, Med Assist, and Jet Charters—in a clear, logical way. The result is a fresh, engaging website that tells their story clearly and encourages visitors to learn more about the incredible work they do.

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