Keeping staff and shareholders in the loop about TAS's continuing journey
With this in mind we created a concept reminiscent of a pop-up book, with scenes rolling into view in a very linear, story-like way. This visual technique takes the viewer through a beginning-to-end narrative, while allowing the details behind the business plan to be clearly communicated.
A majority of the illustrations created for the animation were then repurposed for the poster. Here the concept of a journey was continued in an illustration, where the viewer could travel around a world that is made from the work TAS is doing within their organisation and throughout the community.
The response to both the animation and poster has been hugely positive. We loved the opportunity to be able to create a fresh and unique approach, enabling TAS to continue to involve, and recognise, those who play a role in their ongoing story.
‘Thanks Gusto for bringing our vision to life in such a creative and inspiring way. You captured the essence of our strategy with your unique storytelling approach. It was a great process from the initial conversations through to the storyboard phase and finally the animation process.’
Get in touch with our team or have a look at our work to see if we’d be a good fit.