Consultation Document and Campaign for the 10 Year Plan

Hutt City Council

Hutt City Council sought an accessible and engaging design and campaign for their consultation document to drive community feedback. The resulting visual language developed helped to capture public interest and informed the design of the council's 10-year plan which followed.

Expertise

  • Infographic design
  • Illustration
  • Information design
  • Animation
Pages from Hutt City Council Consultation Document

Clarity is always our key design consideration. We ensured important information stood out to the readers using double page spreads and infographics. There was a strong focus on information design, paired with an innovative approach in the presentation of information and data, to ensure it was compelling and engaging for their broad audience.

Illustration of woman with pink hair skateboarding
Spreads from the consultation document

The theme this year was “Help us take the next steps”, chosen to reflect progress and invite community involvement. The Council knew that community representation would play an important part in prompting engagement, so our illustrations throughout the documents needed to be tailored to reflect community diversity. Clear messaging had to be used to ensure information was easily understandable, and they wanted a playful approach to the design to connect with a broader audience without appearing overly formal. All working together so there was a strong call to action for the public to respond and be involved.

Hand holding a smartphone showing HCC consultation doc campaign
Public Feedback form for the HCC Consultation Document
Four examples of double page spreads from the HCC consultation document 

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