An innovative digital annual report - using web animation to make information engaging and easily understood
An Annual Report is often a dense document filled with hard-to-decipher information. Utilities Disputes saw an opportunity with their Annual Report to do something exciting and different for their customers – while still striking a balance between engaging and informative.
In response, Gusto created a dynamic digital Annual Report which integrates seamlessly into the Utilities Disputes website. Using full screen scrolling web animation, their positive growth is clearly communicated and understood through the bold animated content. Information is easily navigated with important statistics, key messages and quotes highlighted, explained and supported by illustration and animation.
Playful buttons encourage the reader to interact on the page, giving them the option to expand to show more detail or visually compare to the previous years data. This motivates the readers to continue scrolling through the report and take in information section by section. There is an element of excitement in revealing what’s next to appear on the screen while reading through this online report.
A digital report like this one certainly delivers a different user experience than printed versions. As well as being more sustainable, it also allows flexibility to edit content and provides more breathing room on the page. Having an annual report in a digital format also means any engagement can be measured. Now that’s valuable! Sharing Utilities Disputes report online invites a broader audience to engage with their information, achievements and brand too. This digital report is now another story telling tool in their impressive inventory that can be shared easily and is readily available for readers to access at anytime.
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