Eating and Activity Guidelines

Ministry of Health

Guidelines that clearly communicate evidence-based recommendations using infographics and illustration

The Ministry of Health developed the Eating and Activity Guidelines for New Zealand Adults to support the work of health practitioners and others who provide nutrition and physical activity advice to the public.

They asked us to create a fresh, contemporary design for the Guidelines that makes information easy to find and understand. A requirement was to also reflect holistic concepts of pae ora (healthy futures), which includes the interconnected elements mauri ora (healthy individuals), whānau ora (healthy families) and wai ora (healthy environments).

We worked collaboratively with the Ministry of Health to identify content that could be presented visually through illustrated infographics. We visualised how there are many factors that contribute to health, and how health influences all of life.

Expertise

Infographic design
Illustration
Information design

A large, bespoke suite of icons were created to support content headings and make it easy to navigate through the different eating and activity sections.

The document’s recommendations are easy to digest through a consistent use of infographics, iconography, and typographic structure.

The Eating and Activity Guidelines is now a visually inviting, contemporary document that clearly communicates evidence-based recommendations for New Zealand adults.

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