FMG is New Zealand’s leading rural insurer providing risk advice and insurance. As part of their offering FMG provide farmers with specialist advice reports to help them make informed decisions. A review of these reports indicated that they were not extensively read because they were difficult to read and text heavy.
We redesigned the report template and created a suite of infographics to enable FMG to visually represent key insights into their advice, claims data, practical advice on how to protect from losses, recommendations and contingency planning, in a way that is compelling and engaging for their clients.
Being that FMG’s reports are discussed with the client face-to-face, the introduction of these illustrative infographics were designed to help prompt discussion. Pieces of important information have now been given much more attention, further clarifying for the client the relevant risks and data around their farm and household.
These ‘straight to the point’ infographics can now be easily added to future FMG collateral and used across their social media platforms.
