Forestry and Wood Processing Industry Transformation Plan

Te Uru Rākau – New Zealand Forest Service

A highly informative and visual consultation document for our forestry and wood processing sector

Gusto was asked to design the Forestry and Wood Processing Industry Transformation Plan. A major communication component of the public consultation on the future of a key primary industry.

We designed the plan to be engaging and easily navigated, with key messages highlighted throughout using a series of illustrated infographic spreads. This highly visual and clear document format ensures the plans New Zealand audience came away with a good understanding of the opportunities, challenges, processing flows and mix of products involved.

The plan presents a significant and exciting opportunity for sector transformation, with knock-on effects to the New Zealand economy. It aims to get more value out of our forests and trees by processing more logs in New Zealand, manufacturing sustainable and high-value timber products, and using residues to create bioproducts that provide low-emissions alternatives to fossil-fuel derived materials. Find out about the plans objectives and priorities here.

Te Uru Rākau – New Zealand Forest Service feedback:

“Gusto took our concepts and developed them into reality. The team managed to come to grips with our content quickly, even adding suggestions to make things better. We are stoked with the end result as not only does the document look amazing, the team delivered us a range of digital collateral to help our engagements. This small team delivers big, an amazing feat as they managed to do this while all of them were being hit with COVID. Demonstrating resilience and big heart.”

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