Government visual identity

Department of Internal Affairs – Regulatory Services Group

Government visual identity to reflect the important work of the Regulatory Services Group over the next five years

The Regulatory Services Group (RSG) came to Gusto to design a government visual identity that reflects their vision for a new five-year strategy.

The Department of Internal Affairs (DIA) is a large and diverse government department. Within the DIA, the RSG are entrusted with regulating New Zealand’s digital safety, gambling, anti-money laundering systems.

We created a new look and feel that would make the group stand out in the DIA offices. The bold visual language supports RSG’s important work and focus on regulatory excellence. Starting with the design of their key strategy document, we clearly conveyed their vision and purpose for the next five years. We then applied the design across collateral within their offices including pull-up banners, posters and lanyards, and created a video explaining their key focus areas.

Expertise

Information design

Spreads from Regulatory Services Group's strategy document

Our design concept for RSG’s government visual identity incorporates Māori design. It’s a fresh take on DIA’s raranga (weave) pattern, bringing together multiple woven strands with upward facing chevrons to signify excellence. We applied this design concept throughout the strategy document to guide the viewer through the information. Key information, such as focus areas, are highlighted. We designed a strategy-on-a-page so that RSG can quickly showcase its vision, purpose and principles. Posters for the DIA offices also share this information.

We produced a video to support the launch of the strategy, explaining RSG’s key focus areas. The design of the graphics connect directly to the strategy document, giving consistency for the audience.

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