Government visual identity to reflect the important work of the Regulatory Services Group over the next five years
Our design concept for RSG’s government visual identity incorporates Māori design. It’s a fresh take on DIA’s raranga (weave) pattern, bringing together multiple woven strands with upward facing chevrons to signify excellence. We applied this design concept throughout the strategy document to guide the viewer through the information. Key information, such as focus areas, are highlighted. We designed a strategy-on-a-page so that RSG can quickly showcase its vision, purpose and principles. Posters for the DIA offices also share this information.
We produced a video to support the launch of the strategy, explaining RSG’s key focus areas. The design of the graphics connect directly to the strategy document, giving consistency for the audience.
Get in touch with our team or have a look at our work to see if we’d be a good fit.