Hoki ki ngā tūāpapa – Back to basics animation campaign series

Northland District Health Board

A campaign animation series focused on health and wellbeing practices for people and their whānau based in Northland


  • Illustration
  • Information design

We created a beginning sequence using NDHB’s gifted Ngā Tātai Ihorangi branding to frame each message. Another familiar detail you’ll spot throughout these animations is the yellow COVID-19 branding. We used this as a transition device for the end sequence, ensuring people connect their broader wellbeing and the COVID-19 response.

The peppy voiceover and music track was repurposed from a recent radio campaign. It helps drive the animations along at a quick pace.

A selection of initial sketches for the storyboards

Character style concept design

For this project we also created fully illustrated storyboards to help the client visualise the animation

Northland District Health Board feedback:

“Throughout the process, the team at Gusto were excellent to work with, and they have done a great job. The design team members used their initiative and offered creative solutions, which has resulted in the production of six 30-sec animations for broadcast on digital platforms.”

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.