A campaign animation series focused on health and wellbeing practices for people and their whānau based in Northland
We created a beginning sequence using NDHB’s gifted Ngā Tātai Ihorangi branding to frame each message. Another familiar detail you’ll spot throughout these animations is the yellow COVID-19 branding. We used this as a transition device for the end sequence, ensuring people connect their broader wellbeing and the COVID-19 response.
The peppy voiceover and music track was repurposed from a recent radio campaign. It helps drive the animations along at a quick pace.
A selection of initial sketches for the storyboards
Character style concept design
For this project we also created fully illustrated storyboards to help the client visualise the animation
“Throughout the process, the team at Gusto were excellent to work with, and they have done a great job. The design team members used their initiative and offered creative solutions, which has resulted in the production of six 30-sec animations for broadcast on digital platforms.”
Get in touch with our team or have a look at our work to see if we’d be a good fit.