Infographic and illustration asset library

We created a suite of illustrations that covers the diversity of Aotearoa’s natural environment: birds, plants, insects, marine animals, freshwater fish, reptiles, frogs, bats, predators and pests, as well as recreation and heritage. We created a bespoke illustration style to sit closely with DOC’s brand. The style is bold, fresh and colourful, evocative of mid-century NZ travel posters.

The infographic has a clear goal: to communicate DOC’s role as the largest provider of visitor activities in New Zealand. To showcase the full breadth of their work, we built a sweeping scene of Aotearoa New Zealand. It travels from Tai Tokerau in the north, through the Abel Tasman, and down to the Southern Alps.

Statistics showing the scale of DOC’s assets are anchored directly in the landscape. This grounds the numbers in place and helps viewers recognise them easily. Better yet, we built the infographic in layers – so DOC can use it as a whole, or pull it apart to focus on particular areas of work.

At handover, we supplied all design files to DOC’s in-house team. This means they can easily adapt the assets for future campaigns, ensuring the toolkit continues to support their work well beyond this project.