Kia Manawanui animation

Ministry of Health

An animation that introduces Aotearoa's long-term pathway to mental wellbeing

The Ministry of Health asked Gusto to create an animation to launch Kia Manawanui.

Kia Manawanui is a long-term pathway for mental wellbeing. It gives Kiwis the tools to understand and look after their own mental health. It also gives them the ability to get the help they need in the community.

The video covers the consultation that fed into Kia Manawanui, the plan’s approach, and the five focus areas targeted by the plan. It provides an engaging overview of the Ministry’s vision.

Expertise

Illustration

The visual style follows the Kia Manawanui document design created by the Ministry’s inhouse team. We expanded on this design with simple line illustrations and icons that represent the five focus areas. The animation is calm and inviting, with smooth transitions and warm music pushing the video forward.

We also made a cut-down 15-second version to share the plan’s launch on social media. Following the launch, Kia Manawanui was discussed on The Spinoff, RNZ and Stuff.

Feedback from MOH:

‘Thank you for the amazing work you did on our Kia Manawanui video – I’ve had so many people remark how great it is. And the fact that you created such a brilliant product so quickly really shows the calibre of your whole team.’

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.