Kia Manawanui animation

Ministry of Health

An animation that introduces Aotearoa's long-term pathway to mental wellbeing


  • Illustration

The visual style follows the Kia Manawanui document design created by the Ministry’s inhouse team. We expanded on this design with simple line illustrations and icons that represent the five focus areas. The animation is calm and inviting, with smooth transitions and warm music pushing the video forward.

We also made a cut-down 15-second version to share the plan’s launch on social media. Following the launch, Kia Manawanui was discussed on The Spinoff, RNZ and Stuff.

Feedback from MOH:

‘Thank you for the amazing work you did on our Kia Manawanui video – I’ve had so many people remark how great it is. And the fact that you created such a brilliant product so quickly really shows the calibre of your whole team.’

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.