Social media campaign for digital exams

New Zealand Qualifications Authority

Set to sit! A social media campaign setting students up to sit online NCEA exams


We created a series of short and snappy 15-30 second animations, each with a compelling call to action. Two characters decked out in bold colours, capture the attention of secondary school students in a fun and engaging way. We used brand colours from NZQA’s secondary colour palette, attractive to a younger audience, to support the idea that the process is far from scary or difficult.

We created friendly illustrations to support key topics, such as how to complete digital exams, how to prepare for them and ways to manage stress.

Each animated gif illustrates a key point, guiding and reminding the audience about current and next steps – from the time prior to the exam right up to when they receive their results.
Static illustrations were also created to be shared across NZQA’s social media supporting this campaign.

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Get in touch with our team or have a look at our work to see if we’d be a good fit.