Brand identity and website

Solarworx asked us to create a brand identity that would help them stand out in a crowded and competitive solar market.

We created a bold, contemporary brand identity for them to attract new customers, build their reputation and signal the launch of their company.

The logo visually describes the journey of harnessing the energy of the sun to power our homes/businesses.

We also created the tagline “powerfull” as a memorable phrase that customers will remember. The tagline deliberately mis-spells the word “powerful”, playing on two meanings: “powerful” and “full of power”. Solarworx is “powerful” because it empowers people to generate their own power, while also having a positive effect on the environment. Solar can also be a “powerful” investment. “Power full” conveys the idea that solar power will give you more than enough power.

The white parts of the logo and the motif on the reverse side of the business cards are printed with a UV gloss over the top so that these parts shimmer and catch the light, just like solar panels do.