Brand identity and website

Solarworx

A 'powerfull' brand identity that helps a solar company stand out in a competitive market

Solarworx asked us to create a brand identity that would help them stand out in a crowded and competitive solar market.

We created a bold, contemporary brand identity for them to attract new customers, build their reputation and signal the launch of their company.

The logo visually describes the journey of harnessing the energy of the sun to power our homes/businesses.

We also created the tagline “powerfull” as a memorable phrase that customers will remember. The tagline deliberately mis-spells the word “powerful”, playing on two meanings: “powerful” and “full of power”. Solarworx is “powerful” because it empowers people to generate their own power, while also having a positive effect on the environment. Solar can also be a “powerful” investment. “Power full” conveys the idea that solar power will give you more than enough power.

The white parts of the logo and the motif on the reverse side of the business cards are printed with a UV gloss over the top so that these parts shimmer and catch the light, just like solar panels do.

Expertise

Information design

Animated infographics explain how solar power works and provide their customers with valuable information on the benefits of solar power. Solar is made simple with Solarworx.

We created a sunflower seed packet as a fun giveaway item for customers that reinforces the Solarworx brand and the power of solar.

The website we designed and developed presents their unique point of difference and key messages in an environment that is easy to navigate, providing visitors with a great experience.

The bright, friendly brand separates Solarworx from its competitors. By using clear, easy to understand design, barriers or concerns their customers might have about going solar are reduced and Solarworx is seen as a company they can trust.

Solarworx feedback:

‘Gusto has been awesome! I’ve always been a do-it-yourself kind of person, so when my business partner suggested my own logo design wasn’t up to scratch and needed professional help I was sceptical. It didn’t take long to realise he was right! From concept to design, the team at Gusto understood how we were wanting to portray ourselves and hit the nail on the head with our new brand. We now have an identity unlike any other in our industry! Thanks Gusto’

Brand identity and website

Solarworx

Expertise

Solarworx feedback:

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