Visual identity, brand resources, website design and development

The core brand graphics use overlapping circles inspired by the logo, evoking interaction and shared purpose. These elements carry through into icons, infographics and design to ensure a consistent and flexible visual identity across multiple formats.

Photography was selected to symbolise each product through meaningful local imagery. For example, a tūī in flight represents life cover, while the windswept kānuka represents resilience. These images bring clarity to product communication while rooting the brand in place.

A fresh colour palette inspired by New Zealand’s natural landscape was developed to sit alongside PPS Mutual’s established blue, creating a sense of cohesion with a distinctly local feel.

We designed and built the PPS Mutual New Zealand website with an integrated Adviser Hub, providing a central space for accredited advisers to access information and training.

We applied the visual language across a full suite of brand assets including templates, brochures, policy documents and adviser resources.

PPS Mutual’s new visual identity, resources and digital presence lay strong foundations for PPS Mutual to connect with professionals across Aotearoa and build a trusted presence in a new market.