Publication design

Association of Salaried Medical Specialists

Publication design that visually shares solutions and recommendations for creating equity in New Zealand’s health system

ASMS recently held a virtual conference, ‘Creating Solutions’, to define solutions to the chronic health disparities that affect the people of Aotearoa New Zealand. ASMS asked Gusto to do the publication design of an outcomes document, ‘Creating Solutions – Te Ara Whai Tika’, to share the solutions and recommendations from the conference with government.

The conference was attended by leading professionals in health and social sectors. They explored the growing health inequities in Aotearoa New Zealand along with the social determinants which feed into them. It encouraged them to reflect on their own practice in relation to health equity and come up with solutions for the future of the national health system.

We created an engaging document that visually supports the recommendations for progressing and achieving health equity. This new document helps ASMS put health equity firmly at the top of the national and political agendas. To reach a broad audience, visual elements from the document were repurposed as social media content.

Learn more about the report on the ASMS website.

As part of creating a visual language for ASMS we have also developed infographics for them.

Expertise

Illustration
Information design

Our design uses consistent layout, illustration, colour and typography to guide the reader and help them focus on the information in a structured way. Key messages and quotes from leading professionals are given particular focus. We re-designed the graphs and tables to highlight the data referenced in the text – particularly the current problems of the health system.

Each recommendation has a unique illustration to visually describe the message, summarise and support the content. Our illustration design builds on the existing conference icon of the heartbeat and harakeke flax so that the audience can connect the document to the event. The cover illustrations reinforce the idea of equity, supporting the message that ASMS wants to communicate to New Zealand’s leaders.

Feedback from ASMS:

‘We have teamed up with Gusto on several projects – it’s always a pleasure and they deliver exceptional results. They are able to analyse data and information and turn it into engaging, eye-catching content which helps tell a story and convey key messages. The team is professional and make the creative and editing processes so easy. They are great to deal with and definitely give our publications the X-factor.’

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.