Publication design

Association of Salaried Medical Specialists

Publication design that visually shares solutions and recommendations for creating equity in New Zealand’s health system


  • Illustration
  • Information design

Our design uses consistent layout, illustration, colour and typography to guide the reader and help them focus on the information in a structured way. Key messages and quotes from leading professionals are given particular focus. We re-designed the graphs and tables to highlight the data referenced in the text – particularly the current problems of the health system.

Each recommendation has a unique illustration to visually describe the message, summarise and support the content. Our illustration design builds on the existing conference icon of the heartbeat and harakeke flax so that the audience can connect the document to the event. The cover illustrations reinforce the idea of equity, supporting the message that ASMS wants to communicate to New Zealand’s leaders.

Icons used in the report

Feedback from ASMS:

‘We have teamed up with Gusto on several projects – it’s always a pleasure and they deliver exceptional results. They are able to analyse data and information and turn it into engaging, eye-catching content which helps tell a story and convey key messages. The team is professional and make the creative and editing processes so easy. They are great to deal with and definitely give our publications the X-factor.’

Keen to chat?

Get in touch with our team or have a look at our work to see if we’d be a good fit.